
Design Without Strategy
Is Just Art.
Your brand is more than a logo—it’s your competitive edge. At HERO Strategy Group, we provide turnkey Communications, Branding and Strategy solutions tailored to your business—whether you need a full rebrand, fresh positioning, strategic guidance or a multi-platform awareness or fundraising campaign. With 40+ years of combined expertise, we work with your team to ensure a seamless transformation that delivers immediate impact and long-term value.

Strategy Group a créé et mis en œuvre trois campagnes sur deux ans, incluant :
la gestion de projet, le contenu original et la conception, la stratégie et les achats médias, ainsi que la production et la scénarisation.




Strategy Group a créé et mis en œuvre trois campagnes sur deux ans, incluant :
la gestion de projet, le contenu original et la conception, la stratégie et les achats médias, ainsi que la production et la scénarisation.




Strategy Group a créé et mis en œuvre trois campagnes sur deux ans, incluant :
la gestion de projet, le contenu original et la conception, la stratégie et les achats médias, ainsi que la production et la scénarisation.




Strategy Group a créé et mis en œuvre trois campagnes sur deux ans, incluant :
la gestion de projet, le contenu original et la conception, la stratégie et les achats médias, ainsi que la production et la scénarisation.




Strategy Group a créé et mis en œuvre trois campagnes sur deux ans, incluant :
la gestion de projet, le contenu original et la conception, la stratégie et les achats médias, ainsi que la production et la scénarisation.




Strategy Group a créé et mis en œuvre trois campagnes sur deux ans, incluant :
la gestion de projet, le contenu original et la conception, la stratégie et les achats médias, ainsi que la production et la scénarisation.




Strategy Group a créé et mis en œuvre trois campagnes sur deux ans, incluant :
la gestion de projet, le contenu original et la conception, la stratégie et les achats médias, ainsi que la production et la scénarisation.




Strategy Group a créé et mis en œuvre trois campagnes sur deux ans, incluant :
la gestion de projet, le contenu original et la conception, la stratégie et les achats médias, ainsi que la production et la scénarisation.



OUR SERVICES
COMMUNICATIONS
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Strategic Marketing
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Project Management
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Executive Communications
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Internal & External Communications
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Advertising and Promotion
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Crisis Communications
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Public Relations
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Media Relations
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Copywriting
BRANDING
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Corporate, Personal and Product
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Brand Architecture and Identity
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Start-Up Development
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Brand Strategy: Planning and Execution
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Content Production and Brand Narrative
BUSINESS
MANAGEMENT
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Project Management
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Content Management
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Event Management
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Organizational Management
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In-sourced, Out-sourced and Hybrid
Collaborating With Global Partners


Branding
Logos & Select Campaigns













































Television & Digital
HELP. CHANGE. GIVE - Montreal Helps Montreal


HELP. CHANGE. GIVE - Montreal Helps Montreal

HELP. CHANGE. GIVE - Montreal Helps Montreal

AIDEZ. CHANGEZ. DONNEZ - Montréal aide Montréal
About Us
Your brand isn’t just a logo—it’s your competitive edge. In today’s fast-moving market, businesses that invest in clear, strategic branding don’t just survive; they dominate.
HERO Strategy Group is a boutique firm with leadership that provides clients with more than 40 years of combined expertise in brand architecture, corporate strategy, marketing, communications, and design. We help businesses build unforgettable, powerful, high-impact brands that drive growth and long-term value.
Led by Bob Hendriks and Jennifer Roman, we work with a select group of national and international clients, offering custom, results-driven solutions that align with your business goals—whether you need a complete rebrand, strategic guidance, a multi-platform awareness or fundraising campaign, or a fresh perspective to maximize your market presence.
Our Approach is Different.
We’re not just another agency—we embed ourselves with your brand and collaborate with your team to ensure a seamless, strategic, and results-driven transformation with measurable results. Whether you're a startup looking for traction or an established company refining your positioning, our turnkey corporate brand solutions are designed to deliver both immediate impact and sustainable growth.

HE
Co-CEO
Bob Hendriks
Born in the Netherlands, Bob launched his first company at age 18, working with professional athletes and ultimately as part of the Dutch Olympic Committee consulting on performance and nutrition for the Dutch and Belgian Olympic skating teams. As an IBM consultant in the UK, Bob managed the Shell and Equifax accounts, project managing 3 Global data centres for Shell over two years. He was an integral member of the advance team that built IBM EMEA in Ireland where he worked until heading to Canada in 2001 where he launched Bob Hendriks Concepts, a full service creative and communications firm that included marketing, photography and creative design. In 2009, he launched In Transit Images with former Alcan CEO Dick Evans and as President of the Young Photographer’s Alliance, headquartered in New York, he was honoured for his contributions in 2014 at The Morgan Library. Bob's clients have included Alcan, Rio Tinto, Xstrata, Anglo American, Lafarge and CN Rail. He is a Mentor in Entrepreneurship at Dawson College and has been a featured speaker on photography and business at Concordia University.

RO
Co-CEO
Jennifer Roman
Born in Montreal, Jennifer has spent 25 years advising, creating and implementing marketing, promotion, brand extension and positioning strategies and events for national and international clients. She began her career in Montreal radio as a Promotion Director, creating sales driven promotional campaigns at CJAD, CHOM FM and CKGM and on the entertainment scene as the Canadian Publicist for Just for Laughs. She built a new position for herself at CHUM Group Radio (Bell Media) as Director of National Promotion where she and the National Sales Team designed and implemented Canada-wide corporate promotions and events across 28 radio stations and a satellite network and generated over 2 million dollars of new business in the first year. She has spent the last sixteen years as a consultant to a wide variety of clients and industries who rely on her for her expertise in marketing strategy and implementation, brand building and repositioning, sponsorship, communications, project management, mentoring, turnkey corporate and non-profit special events and creative copy writing. She has mentored MBA candidates at McGill University on how to map out careers in Marketing. Jennifer’s vast network of national and international personal, corporate and industry contacts facilitates seamless project management and execution wherever a client's objectives should lead.
Contact Us
Address
642 Courcelle St PH5
Montreal, Quebec H4C 3C5
Contact
Opening Hours
Mon - Fri
8:00 am – 6:00 pm
Saturday
8:00 am – 6:00 pm
Sunday
8:00 am – 6:00 pm
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