Conception sans stratégie
C'est juste de l'art.
Votre marque est plus qu'un logo : c'est votre avantage concurrentiel. Chez HERO Strategy Group, nous proposons des solutions clés en main de communication, de branding et de stratégie adaptées à votre entreprise, que vous ayez besoin d'une refonte complète de votre image de marque, d'un nouveau positionnement, d'un accompagnement stratégique ou d'une campagne de notoriété ou de levée de fonds multiplateforme. Forts de plus de 40 ans d'expertise combinée, nous collaborons avec votre équipe pour assurer une transformation fluide, avec un impact immédiat et une valeur ajoutée à long terme.
support its most vulnerable, highlighting the real impact of donations on essential
services. Through compelling storytelling by prominent Montrealers who donated their
time and image, the campaign raised donations by over 80% in its first flight. Hero
Strategy Group created, and implemented three campaigns over two years, including:
project management, original content and design, media strategy and purchase, all
production and scripting.
designed to raise awareness and usher in the Next Century of Care to coincide with a
100-million-dollar fundraising campaign. Hero Strategy Group created the campaign,
developed its branding, built the media strategy and managed the purchase and
production of all outdoor advertising touchpoints (billboards, buses and BIXI) and
merchandising (4,000 baby beanies for all newborns, 2500 staff sweatshirts and lapel
pins). The project was built over two years and launched with campaigns in spring and
fall.
building move and CoLab with McGill University. Hero Strategy Group designed the
investor deck and produced a promotional video that featured candid interviews with
parents, students, board members and stakeholders from McGill.
rebrand of their onsite store, open to the public. Hero Strategy Group reimagined a
welcoming and efficient shopping experience that put clients in a deli environment,
away from the factory ambiance that catered to quick snack take-out and cost-effective
take-home protein offerings.
support its most vulnerable, highlighting the real impact of donations on essential
services. Through compelling storytelling by prominent Montrealers who donated their
time and image, the campaign raised donations by over 80% in its first flight. Hero
Strategy Group created, and implemented three campaigns over two years, including:
project management, original content and design, media strategy and purchase, all
production and scripting.
designed to raise awareness and usher in the Next Century of Care to coincide with a
100-million-dollar fundraising campaign. Hero Strategy Group created the campaign,
developed its branding, built the media strategy and managed the purchase and
production of all outdoor advertising touchpoints (billboards, buses and BIXI) and
merchandising (4,000 baby beanies for all newborns, 2500 staff sweatshirts and lapel
pins). The project was built over two years and launched with campaigns in spring and
fall.
building move and CoLab with McGill University. Hero Strategy Group designed the
investor deck and produced a promotional video that featured candid interviews with
parents, students, board members and stakeholders from McGill.
rebrand of their onsite store, open to the public. Hero Strategy Group reimagined a
welcoming and efficient shopping experience that put clients in a deli environment,
away from the factory ambiance that catered to quick snack take-out and cost-effective
take-home protein offerings.
support its most vulnerable, highlighting the real impact of donations on essential
services. Through compelling storytelling by prominent Montrealers who donated their
time and image, the campaign raised donations by over 80% in its first flight. Hero
Strategy Group created, and implemented three campaigns over two years, including:
project management, original content and design, media strategy and purchase, all
production and scripting.
designed to raise awareness and usher in the Next Century of Care to coincide with a
100-million-dollar fundraising campaign. Hero Strategy Group created the campaign,
developed its branding, built the media strategy and managed the purchase and
production of all outdoor advertising touchpoints (billboards, buses and BIXI) and
merchandising (4,000 baby beanies for all newborns, 2500 staff sweatshirts and lapel
pins). The project was built over two years and launched with campaigns in spring and
fall.
building move and CoLab with McGill University. Hero Strategy Group designed the
investor deck and produced a promotional video that featured candid interviews with
parents, students, board members and stakeholders from McGill.
rebrand of their onsite store, open to the public. Hero Strategy Group reimagined a
welcoming and efficient shopping experience that put clients in a deli environment,
away from the factory ambiance that catered to quick snack take-out and cost-effective
take-home protein offerings.
support its most vulnerable, highlighting the real impact of donations on essential
services. Through compelling storytelling by prominent Montrealers who donated their
time and image, the campaign raised donations by over 80% in its first flight. Hero
Strategy Group created, and implemented three campaigns over two years, including:
project management, original content and design, media strategy and purchase, all
production and scripting.
designed to raise awareness and usher in the Next Century of Care to coincide with a
100-million-dollar fundraising campaign. Hero Strategy Group created the campaign,
developed its branding, built the media strategy and managed the purchase and
production of all outdoor advertising touchpoints (billboards, buses and BIXI) and
merchandising (4,000 baby beanies for all newborns, 2500 staff sweatshirts and lapel
pins). The project was built over two years and launched with campaigns in spring and
fall.
building move and CoLab with McGill University. Hero Strategy Group designed the
investor deck and produced a promotional video that featured candid interviews with
parents, students, board members and stakeholders from McGill.
rebrand of their onsite store, open to the public. Hero Strategy Group reimagined a
welcoming and efficient shopping experience that put clients in a deli environment,
away from the factory ambiance that catered to quick snack take-out and cost-effective
take-home protein offerings.
support its most vulnerable, highlighting the real impact of donations on essential
services. Through compelling storytelling by prominent Montrealers who donated their
time and image, the campaign raised donations by over 80% in its first flight. Hero
Strategy Group created, and implemented three campaigns over two years, including:
project management, original content and design, media strategy and purchase, all
production and scripting.
designed to raise awareness and usher in the Next Century of Care to coincide with a
100-million-dollar fundraising campaign. Hero Strategy Group created the campaign,
developed its branding, built the media strategy and managed the purchase and
production of all outdoor advertising touchpoints (billboards, buses and BIXI) and
merchandising (4,000 baby beanies for all newborns, 2500 staff sweatshirts and lapel
pins). The project was built over two years and launched with campaigns in spring and
fall.
building move and CoLab with McGill University. Hero Strategy Group designed the
investor deck and produced a promotional video that featured candid interviews with
parents, students, board members and stakeholders from McGill.
rebrand of their onsite store, open to the public. Hero Strategy Group reimagined a
welcoming and efficient shopping experience that put clients in a deli environment,
away from the factory ambiance that catered to quick snack take-out and cost-effective
take-home protein offerings.
support its most vulnerable, highlighting the real impact of donations on essential
services. Through compelling storytelling by prominent Montrealers who donated their
time and image, the campaign raised donations by over 80% in its first flight. Hero
Strategy Group created, and implemented three campaigns over two years, including:
project management, original content and design, media strategy and purchase, all
production and scripting.
designed to raise awareness and usher in the Next Century of Care to coincide with a
100-million-dollar fundraising campaign. Hero Strategy Group created the campaign,
developed its branding, built the media strategy and managed the purchase and
production of all outdoor advertising touchpoints (billboards, buses and BIXI) and
merchandising (4,000 baby beanies for all newborns, 2500 staff sweatshirts and lapel
pins). The project was built over two years and launched with campaigns in spring and
fall.
building move and CoLab with McGill University. Hero Strategy Group designed the
investor deck and produced a promotional video that featured candid interviews with
parents, students, board members and stakeholders from McGill.
rebrand of their onsite store, open to the public. Hero Strategy Group reimagined a
welcoming and efficient shopping experience that put clients in a deli environment,
away from the factory ambiance that catered to quick snack take-out and cost-effective
take-home protein offerings.
support its most vulnerable, highlighting the real impact of donations on essential
services. Through compelling storytelling by prominent Montrealers who donated their
time and image, the campaign raised donations by over 80% in its first flight. Hero
Strategy Group created, and implemented three campaigns over two years, including:
project management, original content and design, media strategy and purchase, all
production and scripting.
designed to raise awareness and usher in the Next Century of Care to coincide with a
100-million-dollar fundraising campaign. Hero Strategy Group created the campaign,
developed its branding, built the media strategy and managed the purchase and
production of all outdoor advertising touchpoints (billboards, buses and BIXI) and
merchandising (4,000 baby beanies for all newborns, 2500 staff sweatshirts and lapel
pins). The project was built over two years and launched with campaigns in spring and
fall.
building move and CoLab with McGill University. Hero Strategy Group designed the
investor deck and produced a promotional video that featured candid interviews with
parents, students, board members and stakeholders from McGill.
rebrand of their onsite store, open to the public. Hero Strategy Group reimagined a
welcoming and efficient shopping experience that put clients in a deli environment,
away from the factory ambiance that catered to quick snack take-out and cost-effective
take-home protein offerings.
support its most vulnerable, highlighting the real impact of donations on essential
services. Through compelling storytelling by prominent Montrealers who donated their
time and image, the campaign raised donations by over 80% in its first flight. Hero
Strategy Group created, and implemented three campaigns over two years, including:
project management, original content and design, media strategy and purchase, all
production and scripting.
designed to raise awareness and usher in the Next Century of Care to coincide with a
100-million-dollar fundraising campaign. Hero Strategy Group created the campaign,
developed its branding, built the media strategy and managed the purchase and
production of all outdoor advertising touchpoints (billboards, buses and BIXI) and
merchandising (4,000 baby beanies for all newborns, 2500 staff sweatshirts and lapel
pins). The project was built over two years and launched with campaigns in spring and
fall.
building move and CoLab with McGill University. Hero Strategy Group designed the
investor deck and produced a promotional video that featured candid interviews with
parents, students, board members and stakeholders from McGill.
rebrand of their onsite store, open to the public. Hero Strategy Group reimagined a
welcoming and efficient shopping experience that put clients in a deli environment,
away from the factory ambiance that catered to quick snack take-out and cost-effective
take-home protein offerings.
NOS SERVICES
COMMUNICATIONS
Marketing stratégique
Gestion de projet
Communications exécutives
Communications internes et externes
Publicité et promotion
Communication de crise
Relations publiques
Relations avec les médias
Rédaction
BRANDING
Entreprise, Personnel et Produit
Architecture et identité de marque
Développement de start-up
Stratégie de marque : planification et exécution
Production de contenu et récit de marque
GESTION
Gestion de projet
Gestion de contenu
Gestion d'événements
Gestion organisationnelle
Externalisé, interne et hybride
Nous travaillons avec les meilleurs clients et partenaires
Publications
Regardez...
Image de marque
Logos et campagnes sélectionnées
Télévision et numérique
HELP. CHANGE. GIVE - Montreal Helps Montreal
HELP. CHANGE. GIVE - Montreal Helps Montreal
HELP. CHANGE. GIVE - Montreal Helps Montreal
AIDEZ. CHANGEZ. DONNEZ - Montréal aide Montréal
Rencontrez l'équipe
HERO Strategy Group est une société de stratégie et de branding à 360 degrés avec plus de quarante ans d'expérience combinée en architecture de marque, stratégie d'entreprise, stratégie marketing, communication, gestion de projet, design, publicité, promotion, événements et création et gestion d'actifs visuels. Dirigé par Bob Hendriks et Jennifer Roman, HERO Strategy Group conseille et met en œuvre des solutions de marque d'entreprise innovantes et clés en main pour un groupe restreint de clients nationaux et internationaux.
IL
Co-PDG
Bob Hendriks
Né aux Pays-Bas, Bob a lancé sa première entreprise à l'âge de 18 ans, travaillant avec des athlètes professionnels et, plus tard, au sein du Comité olympique néerlandais, en tant que consultant sur la performance et la nutrition pour les équipes olympiques de patinage néerlandaises et belges. En tant que consultant IBM au Royaume-Uni, Bob a géré les comptes Shell et Equifax, gérant le projet de 3 centres de données mondiaux pour Shell pendant deux ans. Il a été un membre à part entière de l'équipe de développement qui a construit IBM EMEA en Irlande, où il a travaillé jusqu'à son départ pour le Canada en 2001, où il a lancé Bob Hendriks Concepts, une société de création et de communication à service complet qui comprenait le marketing, la photographie et la conception créative. En 2009, il a lancé In Transit Images avec l'ancien PDG d'Alcan, Dick Evans, et en tant que président de la Young Photographer's Alliance, dont le siège est à New York, il a été honoré pour ses contributions en 2014 à la Morgan Library. Parmi les clients de Bob figurent Alcan, Rio Tinto, Xstrata, Anglo American, Lafarge et CN Rail. Il est mentor en entrepreneuriat au Collège Dawson et a été un conférencier invité sur la photographie et les affaires à l'Université Concordia.
RO
Co-PDG
Jennifer Roman
Née à Montréal, Jennifer a passé 25 ans à conseiller, créer et mettre en œuvre des stratégies et des événements de marketing, de promotion, d’extension de marque et de positionnement pour des clients nationaux et internationaux. Elle a commencé sa carrière à la radio montréalaise en tant que directrice de la promotion, créant des campagnes promotionnelles axées sur les ventes pour CJAD, CHOM FM et CKGM et sur la scène du divertissement en tant que publiciste canadienne pour Juste pour rire. Elle s’est créée un nouveau poste chez CHUM Group Radio (Bell Media) en tant que directrice de la promotion nationale, où elle et l’équipe des ventes nationales ont conçu et mis en œuvre des promotions et des événements d’entreprise à l’échelle du Canada dans 28 stations de radio et un réseau satellite et ont généré plus de 2 millions de dollars de nouvelles affaires la première année. Elle a passé les seize dernières années en tant que consultante auprès d’une grande variété de clients et d’industries qui comptent sur elle pour son expertise en stratégie et mise en œuvre de marketing, développement et repositionnement de marque, parrainage, communications, gestion de projet, mentorat, événements spéciaux clés en main pour entreprises et organismes sans but lucratif et rédaction créative. Elle a encadré des candidats au MBA à l’Université McGill sur la façon de planifier une carrière en marketing. Le vaste réseau de contacts personnels, d'entreprise et industriels nationaux et internationaux de Jennifer facilite la gestion et l'exécution transparentes des projets, quel que soit l'endroit où les objectifs d'un client devraient conduire.
Nous rejoindre
Adresse
642 rue Courcelle PH5
Montréal (Québec) H4C 3C5
Contact
Heures d'ouverture
Lun - Ven
8h00 – 18h00
Samedi
8h00 – 18h00
Dimanche
8h00 – 18h00
Présenté par le groupe HERO :
